LG Now Turns To Women
July 7, 2009 – 10:46 am | by fashion fanatic
LG Electronics is now rethinking its marketing strategy and is now looking to create more woman-oriented goods. They did a self-analysis and they have found that they are supporting mostly male-oriented events. But there is the reality that some household appliances are really purchased by women and not men.
This brand repositioning is another hurdle that LG has to overcome. They want their brand to be seen as a family-oriented brand and can satisfy any sex or age group. As a start, they will be having an event in Birmingham with James Morrison, the Jonas Brothers and ABBA the show. Their goal is to get the women to recognize and interact with their brand.